6 Comments
User's avatar
Maxim Spasskiy's avatar

Yes, I agree with you. There is a gold mine of wisdom in DMs. I also noticed that digital products work better for creators with small number of subscribers on Substack.

Finn Tropy's avatar

I’m co-authoring a new post that will land on Thursday. One insight was that 41% of my revenue comes from repeat buyers (20% of all buyers).

So the Pareto principle is showing up again. Instead of pursuing a huge number of followers or free subscribers, why not focus on serving your best customers and building those relationships?

Maxim Spasskiy's avatar

I agree

Neela 🌶️'s avatar

Oh darn, Finn.

You were running a consultancy out of your inbox.

Glad you finally put a door on it.

Dinah's avatar

Finn this is really smart!!! I hope this does well for you.

Daniel (Dig. Craft Workshop)'s avatar

That graph hits me hard. I'm close to your total subscribers, and your revenue is really inspiring.